A blurb is a short, positive description of a book, written by other authors (because let’s face it, your mom is a little biased). Blurbs are featured prominently on a book’s cover and sometimes on separate pages inside the book as well. NEWPORT has four, and I am extremely grateful to the generous authors who provided them: Deanna Raybourn, Simone St. James, Ashley Weaver, and Beatriz Williams. No matter how much someone enjoys a story, providing a blurb takes time – time to read, time to think, and time to compose a few-sentence sketch that might encourage readers to pick up the book. I so appreciate that these four authors made room for NEWPORT in their busy lives.

So, how do those blurbs get there? For fiction, blurb requests usually are sent by editors to authors whose own work attracts an audience that might enjoy the book in question. But just because an author has been approached does not mean she is obligated to provide praise. Requests to read can be turned down. Even if an author is kind enough to read, she may decline the opportunity to blurb. There are all sorts of reasons for passing: the book may not be the author’s cup of tea, or there may be time constraints (like most parts of publishing, blurbs come with deadlines). But those blurbs on the cover were not command performances, churned out by authors through sheer obligation.

Of course, you won’t pick up a book that screams, “Worst book ever! Read at your own risk!” Even though blurbs are not coerced, they are meant to be marketing tools, not warning labels.

Since NEWPORT’s release, I’ve had the opportunity to blurb a few books myself. To me, it’s an honor to be asked at all, and I take my blurbing seriously. I know the feeling of being the one waiting to hear whether or not a reader (me, in this case) likes the book enough to endorse it. No matter how gentle or logical the refusal to blurb is, the author of the book will always see it as a rejection. We can’t help it; we’re wired that way. It helps (a little) to remember that these are professional decisions, not personal slights.

Good book blurbs allow you a glimpse of the story that awaits once you start reading. Now, thanks to the wonders of the internet, the books those blurbs adorn are not the only written words subject to review: the blurbs themselves are, too.

This brings me back to my original question: are you influenced by the blurbs you read on book covers? I’d love to know.

Aren’t they gorgeous? I’ve been lucky. It doesn’t take a special study to know that book covers matter. A good cover inspires a potential reader to pick up the book to learn more; a bad cover barely registers as the book browser moves on to a different title.

Some people believe that originality and a fresh approach are key to producing good book covers. That’s not entirely true. While we have a tendency to scorn cliches, there’s a reason that certain images, colors, and fonts are used repeatedly. A book’s cover, after all, exists primarily to help market the book. It gets about three seconds of our attention to do that. One quick glance at that cover should not only make a good first impression but should help the reader categorize the story within the pages as well. Using elements familiar to particular genres triggers instant recognition in our brains. That’s one reason you won’t find elegant, flowing font and pastel colors on the cover of a tense thriller, or big, blocky fonts and gun illustrations on a romance. Sticking to general design standards for a particular genre lets a reader instantly know what sort of book to expect; connecting cover imagery to books that have been successful in the past further encourages that reader to take a chance on a new title.

You can tell a lot by looking at my three book covers. With the otherworldly nature of their illustrations, ANGEL CAFE and THE OPEN CHANNEL imply some supernatural chills. ANGEL CAFE in particular has some pretty spooky font going on, and if that didn’t communicate the nature of the book, the tagline would help: “Some spirits are best left alone.” The mood continues for THE OPEN CHANNEL, although the font here has a slightly medieval feel, telegraphing the fact that part of the story takes place in the 14th century.

If you guessed from their covers that my first two books belong to a different genre than NEWPORT does, you were correct. NEWPORT is historical fiction, and its cover evokes its era (the story is set in 1921).

Just as we know what we like when we see it, we also know what we DON’T like. If a great book cover can encourage sales, the unfortunate downside is that a poorly designed cover can become the butt of jokes. It was only a matter of time in our internet-saturated world before a website like this happened.

NEWPORT’s cover was designed by Amanda Kain. ANGEL CAFE’s cover was illustrated by David Stevenson, who also designed the cover of THE OPEN CHANNEL. I am indebted to them for keeping me off of that website.